Irish Pub
Viability Index
Ireland's first verified dataset on pub sustainability.
Helping the Vintners' Federation of Ireland transform member financial data into verified evidence for better member support, stronger government advocacy, and more informed national decision making.
Evidence, not anecdote.
For the first time, Ireland's licensed trade will operate on a shared, verifiable baseline of financial and operational data. The Viability Index translates the day-to-day reality of running a pub — payroll, energy, insurance, supplier costs, confidence — into a rigorous national dataset that stands up to Departmental scrutiny.
Individual submissions remain fully anonymised. Only aggregated statistics are shared with the Vintners' Federation of Ireland and its policy counterparts.
Four stages, one national picture.
Confidential Submission
Members complete a 10-step assessment in under five minutes. Every field is optional except identity — anonymised at source.
Verified Baseline
Financial and operational inputs are normalised against county, size, and drink/food-led benchmarks.
Member Report
Each pub receives a private viability score, runway analysis, and forward-looking cost impact.
National Intelligence
Aggregated results feed the VFI Intelligence Centre — informing advocacy and Departmental engagement.
Built to the standard of the institutions that will use it.
The Index has been designed for the level of scrutiny expected by the Department of Finance, the Department of Enterprise, Trade & Employment, and Oireachtas committees.
- Anonymisation at source · no individual pub identifiable
- Aggregation thresholds — county-level results suppressed under n≥8
- Methodology aligned with CSO business demography conventions
- Data retention and consent governed by VFI Data Ethics Statement